‘Social Media on Mobile Vs Web – How has it
impacted your life?’
“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore“
“Social Media on
Mobile vs Web” – every time there is a change in the normal movement of society
we start debating on its benefits.
I can recall
times when there was strong debate on print vs electronic media on advent of
TV. Computers yes or no when there was switching to its mass implementation.
Benefits of social media became a hot topic in corporate world among the HR and
Brand Managers, when it started penetrating the working cabins. And now we are
moving to social media on mobile vs web.
In all above
situations and any other technological advancement that has taken place in the
past – we have found that it not only makes its own niche but also adds to the
effectiveness. Here too, the movement of social media is creating its own mark
and providing a platform to move to the next level.
If I need to enumerate
the benefits categorically let me start from basics i.e. as the name specifies
in the words of Wikipedia “Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos
in virtual communities and networks ....….”
So the soul of the word is in creating, sharing or exchanging. I am sure you would agree that the smart phones with
enhanced data storage capacity and cameras give us the best platform to create
best real time activities. Further, if we have created a real time
story, be it in words, pictures or tweets why not share immediately. This is
only possible through Mobile and not on Web. Today, we are enjoying a party,
attending a marriage or sitting in a conference, we just click / record or pass
a tweet to all concerned in one go. No need to carry a camera, click first and
then wait till evening to transfer to the computer and then send it. By that time
may be there are 10 more things you feel like sharing.
So social
media actually helps us in
1. Real time handling (as
explained in the above paragraph)
2. It actually aligns with the present approach to life i.e – available 365 days - 24 Hrs. So you are with your
social network always. If we really want a help, it can actually be available
immediately through Mobile not a laptop. Imagine you face an accident on a
highway – pass on a message on the WhatsApp – a click of accident and need immediate
help – see the response. Is it possible with Laptop
3. Above also signifies that it makes an easy accessibility and easy to handle. No
need to carry a laptop and a camera separately and then look for places to keep
it safely. Just put a good smartphone in your pocket and the world of connectivity is in your pocket.
4. Now as you have multiple social media sites working on
different themes we tend to have multiple profiles as well. Connecting with
family and friends on Facebook, sharing professional expertise on LinkedIn,
reacting instantly on twitter, chatting continuously on WhatsApp and so on. So
once you synchronise all this on mobile it integrates
with the numbers saved on your mobile and thus makes
world still small.
5. As all data are synchronised you can search
the person easily and more widely with a mobile
than on the net. It gives a broader scope of search and
identification.
6.
Time Management is an integral part of all planning.
Once you have the social media on your Smartphone or tab it just slips in all
time management. You don’t need to open face book to see upgraded statuses or
linked in profiles or even check mails. It just pops up on your mobile and you
pass on eye on the same without disturbing your works. It actually makes you work multi-dimensional.
7. To add to the above point – I would say it helps you manage your ideal time in the best way. Imagine
you have gone for a meeting with your client and he got busy in some meeting.
Sitting in the conference you open your tab and write a blog on your favourite
topic that relieves your stress.
8. It helps you stay with your family unlike
TV or Biwi concept, or a fight for checking your fb profile first. Here, all of
you have a handset separately and thus check the popups separately. So enjoy
with the family. No fight at all.
9. In most offices the social sites are blocked on their band
with. So, once you are connected on the mobile you don’t have to depend upon
the office internet connection. You actually stay
connected ethically.
10. And above all the credibility
increases as it is linked with numbers and easier to track a mobile when any
wrong activity occurs. It can be tracked to the
last step.
So what do you say more. It’s clear its impact is more progressive
and helps you being more social. I am sure it would help in moving to the next
level of connectivity and accessibility.
Aditya Sinha
10.02.2015
The above post has been written in reference to the SMWBanglore activity on BlogAdda viz. “I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore“
SMW Bangalore is centred around the theme of ‘Upwardly Mobile – The rise of the connect class’.
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